UpstreamKit

Analysis & Audit

GEO Audit

Run a generative engine optimization audit on any URL and get a prioritized list of what to fix for AI search visibility.

GEO, and how it differs from the AEO audit

Generative engine optimization is about being usable by a model that is composing an answer, rather than being ranked in a list. This audit weights structure and answerability hardest — the qualities that decide whether a passage from your page can be lifted cleanly into a generated answer.

The AEO Audit Tool covers the same page with equal weight on crawlability and entity signals. Run both if you are starting from scratch.

What tends to move the needle

  • A direct answer in the first paragraph, under 400 characters. This is the chunk most likely to be retrieved.
  • Headings phrased as the question a buyer actually asks.
  • Comparison tables and structured lists — disproportionately quoted because they survive extraction intact.