Generators
Meta Description Generator
Write meta descriptions that fit the SERP, stay inside the pixel limit, and read like a reason to click rather than a keyword list.
Variants
Add a topic or keyword to generate descriptions.
Why pixels, not characters
Google truncates snippets on rendered width, not character count, which is why "155 characters" is unreliable advice — a description full of m and W clips well before one full of i and l. The estimate here approximates the desktop limit of roughly 920px.
Worth knowing
- Google rewrites the description for the majority of queries. Yours is a strong suggestion, not a guarantee.
- The description is not a ranking factor. It is a click-through factor, so write the reason to choose your result over the one above it.
- Duplicate descriptions across pages waste the slot. Every URL should earn its own.